CNY LATINO ADVERTISING
The CNY Latino Marketing and Advertising Services are focused on the Hispanic market and the Latino population as the basis of these services. Our Expertise in reaching and appealing to this demographic market, and wide knowledge of this ethnic group, allows us not only to effectively prepare a good campaign for any product and/or service, but also to directly promote and expose this product and/or service, the proper way in a politically correct and appealing manner.
CNY Latino knows what to advertise and how to market it; we measure the level of value and demand, and know how to market it with the most appropriate media outlet, using the most effective method, and for the right targeted consumer. Not only do we analyze if any material or content should and/or need to be translated, but we also evaluate the actual content and narrative to make sure that the message is not only properly delivered, but also clearly and adequately expressed.
Similarly to what we do with our Marketing Services, our customized Marketing plans are prepared in 3 different approaches:
1.- We receive and accept the client’s idea and approach to advertise.
2.- We create and design our idea and approach to advertise for the client
3.- We work out with the client the best and most effective way to advertise (usually requires a Marketing analysis).
In each one of these approaches, we work with our clients keeping in mind their needs, measuring to protect their budget, and always considering the cultural value they are getting into.
The CNY Latino’s consulting approach for Marketing and/or Advertising, is based on our expertise and knowledge developed during the inception and growth of our Hispanic-based organization since 2005. It is based on the education and training of our personnel, and it is also based on the fact that we are members of the culture and the people our clients are contracting us to do Marketing and/or Advertising to… therefore, we have a clear advantage to know and be able to relate to the actual market and the targeted consumer.
When consulting with our clients, we identify first what the client wants to Market and/or Advertise, work to understand what type of results (or goals) the client wants to obtain, and then we evaluate how all this to be integrated in a Plan of Action (POA), to be applied towards the actual market and the targeted consumer.
Our consulting work is individual and different in each scenario, and eventhough we utilize similar approaches to the same consumer group, each Marketing and/or Advertising project is treated as a unique one.
Production of all our products and/or services are either developed and made in-house, and/or with the subcontracting of specialized and qualified professionals; when we need to prepare for any of the facets in our Marketing and/or Advertising campaigns, we still make sure that only the best people are executing our ideas into action.
We cater our production process for each and every division in our organization, and are able to incorporate different plans and approaches. This means the production process is unique to all our customer’s individual needs.
Feel free to contact us for samples and explanations of the different Production methods we have done with our past clientele, or to see your possible Marketing and/or Advertising needs your department night have towards the Latino population in Central New York.
Once we identify your needs, develop a Plan of Action, and discuss the specifics about costs, we present to our client, with a customized goal-defined Campaign. This Campaign can be a simple print-ad in our monthly “bilingual” newspaper for a short period of time, or juts a small air-announcement in any of our weekly “Spanish” radio shows (currently suspended); but, it can also be an integrated advertising package using all our media outlets, or even a complex multi-faceted approach of several media-formats long-term operation, with not just our services , but also the possibility to integrate media outlets from other companies.
Similarly to our production approach, our campaigns are different and unique, no only for each operation we do in each one of our divisions, but also for each and every project we work on.
Feel free to contact us for samples and explanations of the different Campaigns we have done with our past clientele, or to see your possible Marketing and/or Advertising needs your department night have towards the Latino population in Central New York.
If you and/or your business/organization are interested in marketing your services in our newspaper or our programs or in becoming a sponsor or advertiser, please contact us and we will send you more details.