REASONS for ADVERTISING
There are many different reasons we could came up to justify why a local Central New York organization should advertise in the CNY Latino newspaper; we personally have a strong reason that is based on the support and assistance our patrons will provide to the making of this project. The other reasons, following this paragraph, are mostly the commercial promotional reasons we are trying to persuade to the local businesses and organizations: |
New consumer market..! Advertising in CNY Latino newspaper is to reach a new group of costumers!
Our monthly bilingual publication is the closest most concentrated method to directly promote and publicize to the Hispanic and Latino community of Central New York. We distribute our paper in strategy areas where the Latino population either frequents most or live largely, including commercial "hot spots" and ethnic oriented organizations; and since it is bilingual, it is also "touching" the non-Hispanic population that has interest in the content of this paper.
Double effectiveness..! Your service and/or product can be promoted IN TWO LANGUAGES!
Our advertisement program goes along with the content of the paper, where we will provide articles and reading material in both English and Spanish. This program can offer the bilingual alternative to reach English and non-English speakers, no only assuring the pure Latino can read about your product and/or service, but also given a chance to the American born to know about it. Advertising in bilingual publications has already helped thousands of businesses of all types, in metropolitan areas where periodicals of this type exists...
Inexpensive..! Advertising in CNY Latino newspaper is a cost-effective promotional business tool!
Our publication will definitely be easy on your marketing budget; take a look of rates and compare with other local publications. Our advertising rates are a fraction of other newspapers' (more than 50% lower in most cases), meaning that everyone from small "mom & pops" to the biggest stores in town can afford a cohesive marketing effort. Specially now that is in its inaugural year..! WE ARE OFFERING INTRODUCTORY Y DISCOUNTS for those that are FIRST in line to advertise in our new Hispanic periodical...
Another marketing vehicle..! Another way to expose your product and/or service!
Advertising in CNY Latino newspaper is a great way to increase your business' visibility among the Central New York residents, specially the Latino and Hispanic population. As the only Latino newspaper focused exclusively in the Syracuse area for the Hispanic community, we could reach over 42,000 of "diversified" readers, every month. And the first issues could make an powerful impact to the readers, and the organizations that will advertise in it!
Delivering to a loyal minority..! Credibility money just can't buy!
The strong Hispanic devotion to their ethnic reading material, and traditional dedication Latino public has, it is most likely approved to their sponsors and promotional supporters. Therefore, advertisement placed in Hispanic publications tend to invite more than what's presented in non-Latino oriented periodicals. This local effect is directly related to traditional loyalty Hispanic have to their language and their minority status in America. Our readers' high levels of satisfaction will show with the fulfillment and quality of CNY Latino's content, and consequentially with its advertisement.
Close Customers..! The voice goes around the neighborhood!
Most businesses' customers come from within several miles of their store; so why spend a lot of money to reach people 20 miles away? Specially when the Latino consumer is characterized not to travel long for their own expenditure (with exception to entertainment or leisure). The CNY Latino newspaper's circulation will be concentrated in Syracuse (for the first 6 months), and on the concentric areas of most diversified population of Central New York (later on). This coverage can provided to key locations, effective local advertisement without trying to reach far away clientele.
Monthly publication attraction..! Frequent enough... long enough!
Periodicals distributed in a per monthly basis offer a more attractive attention to today's busy readers, and if presented correctly, brings a more inviting audience of constant readers. Advertisement in monthly publication allows repetition, without the annoyance of... repetition. Your customers are busy people, but they don't need the constant "drilling" of an ad in the paper that keeps coming over and over every week, every day... with the same message, with same idea; this frequent sense of repetition is more effective with radio or TV. The idea is to make the add effective and memorizing, so each month there is a positive subliminal recall instead of an conscious annoying one.
Maintaining Customers..! Customers Come... and... Customer Go!
It is estimated that over 30% of Syracuse residents and businesses turn over every year; that means to keep your sales constant, you must keep the current customers who stay and constantly introduce yourself to new customers. The CNY Latino can help you replace them inexpensively. The Central New York Hispanic population is educated and well-informed, faithful and loyal, large and affluent. Syracuse and its surrounding communities is a worldly area of residents and immigrant who care tremendously about their diversified community and willing to spend in both foreign culture and in-house products that are offered locally. Our widespread, free distribution and strong readership make us the perfect way for businesses to communicate their message to these very-attractive unique potential customers... and keep them..!
Unique exclusive impact..!Now this cultural group is beginning to rise!
The CNY Latino newspaper is delivered to a dedicated ethnic group that never was seriously considered by many businesses, as a potential consumer group in the Central New York area. Now that the National Census shows hoe the American Latino and Hispanic population is rapidly increasing in size, and growing in market expenditure, businesses and organizations are realizing the potential to advertise and promote their products and/or services. The Hispanic population has not only become a big part of the entire country residents, but it is almost equal with the African-American population in the United States. The rise of Hispanics is arguably the most significant demographic trend in America today.
A Latino oriented publication..!The Hispanic leader in our local Latino community... and more!
Hispanic readers will rely on it, minority owned businesses will grow because of the CNY Latino newspaper, the Latino population will be represented by it, and everybody (commercially or privately) will benefit. We don't take your advertising dollars out of the community like some of our competitors; we put it back, with a big percent towards this minority group. Additionally, we will organize and sponsor Latino related shows and events, support positive family oriented programs, and assist to enhance and better the local community and the area businesses. We will also spotlight problems in our communities and work together to help find solutions. When you advertise in The CNY Latino newspaper, you are helping your own business and you're also helping the community!
A Community oriented publication..!The Hispanic leader in our local community... and more!
Besides Hispanic readers, readers from any cultural background will rely on the CNY Latino newspaper, minority owned businesses will grow because of it, the overall population in our local community will be represented by it, and everybody (commercially or privately) will benefit. We use a big percent of your advertising dollars towards the local community. "Your" ad supports a paper that cares about improving "your" community. The CNY Latino newspaper is not published by a chain or a corporation. Our readers know this and they appreciate your advertising and bring you their business. Our newspaper will reach readers who are involved in the community. They are aware, active, and community-minded residents. They shop at local businesses and vote in Central New York elections. When you advertise in The CNY Latino newspaper, you are helping your own business and you're also helping the community!
Good company..!Your advertisement will be next to the best!
The CNY Latino newspaper is planning to sell advertisement space and offer display ads to highly qualified companies, and reputable local organizations. This will provide not only ample diversification in fair advertisement diversity, but also a wide range of industries and business trades for competitive exposure. Although Latino oriented organizations and minority owned businesses might have a preference to advertise in the CNY Latino, impartial acceptance of sponsors from any background will be welcomed.
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