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ADVERTISING
Advertisement in CNY Latino is a unique promotional approach in the local publishing business; unique not only because the main focused consumer market is the local Hispanic community, but also because it is to provide the option of promote and advertise in our paper in both English and Spanish. Therefore, just like the content of the paper, our advertising display will also reach the only-Spanish spoken readers. Obviously this bilingual approach not only will increase the potential amount of viewers to our patron's ads, but also will duplicate the graphical visibility of any company or organization that want to advertise in our Latino paper. |  |
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For those sponsors that want to post display ads exclusively only in English, we also offer a complementary "SE HABLA ESPAÑOL" caption note that we could place next to the ad, providing the promoting company have personnel to support this announcement. We can also provide Spanish-only display ads if desired, and we will assist in the creation of any new material, keeping in mind the audience cultural background, and take into account any polity sensibility issues. |
The main revenue for CNY Latino is going to be the advertisements funds. Therefore, as part of our development plan for this newspaper, one of the most important objectives in our project is, not only to obtain valuable local sponsorship, but also reliable commercial support for our paper. Our marketing plans are only to target the large companies in the service industry, and also to solicit from the retail and food business sector. We are also contemplating to aim the healthcare industry and the medical commerce, to enhance the advertisement promotion in our special editions.
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