The target audience is the members of the Latino and Hispanic community with distribution focusing initially in the Syracuse area and then expanding beyond, as described in the Circulation section of this document. However, we strongly believe that the diversified Content inside this publication provides valuable information for everyone living and working in the central New York area. The Bilingual format allows those who speak only Spanish to benefit from the information contained in this publication.
There are not specifics that we can currently provide to quantify the audience we target for distribution of CNY Latino, however, we cover (at least in the Latino community) all the categories of reader types: residential individuals, homemakers, business professionals, immigrants, political leaders, military personnel, etc. This way, we are not only providing a vehicle of information to this ethnic group, but we also are their main source of Hispanic and Latino information.
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To even diversify the audience, and avoid monotony in our regular content and possible repetitive topics interest, we also implement special issues with specific topics of interest (Healthcare issues, "...your Hispanic representative", Hispanic Business Directory, Employment special edition, "Que Pasa en Nueva York", etc.). Again, for more information about the content of this publication, go to the "Content" section