This is one of the most high-impact more emphasis deliverable print promotional tool, that consists of a complete separate piece of paper that is inserted inside the physical edition of the newspaper. This method gives the reader an opportunity to use this advertising alternative, with an individual function to whatever it is promoted in it. This is usually done not only for advertisement that needs more impact and/or a distinctive larger presentation, but also for the possible desire to have the message separated from the paper, to maybe be placed in a separate mean (pinned on a refrigerator, cut-out as a coupon or printed proof, form to filled-out and mailed, etc.). Special conditions and dedicated specifications need to be considered, for ordering of this type of advertisement, and prices will vary depending on amount and frequency ordered.
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REMEMBER that advertisement in our newspaper can be presented in three (3) different formats: